Bluma
Sound · Style · Internet
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About
Culture moves fast.
Culture moves fast.
We move with it.
Bluma is an independent music label built for the internet age. We work with artists who exist at the intersection of sound, fashion, and digital culture — amplifying voices that define what's next.
No gatekeeping. No waiting. Distribution, marketing, strategy, and creative direction — executed with speed and taste.
40M+
Streams
12
Artists
50+
Releases
2024
Founded
FAQ
Questions we get asked
What does Bluma do for artists?
We provide end-to-end support — distribution, marketing, playlist strategy, visual direction, and release planning. Our focus is helping artists build audience and revenue without sacrificing creative control.
How do royalties and payments work?
Artists receive their agreed revenue share from all streaming and sync income. Payments are processed monthly with full transparency — you always know exactly what's coming in and where it's from.
Do I keep ownership of my music?
Yes. You retain full ownership of your masters. Our agreements are artist-first — designed to give you infrastructure and reach without giving up your rights.
What genres does Bluma work with?
We're genre-fluid but culturally specific. If your music lives online and resonates with internet-native audiences — whether that's hyperpop, ambient, phonk, experimental, or something unnamed — we want to hear it.
What makes Bluma different?
Speed, taste, and execution. We move fast on releases, actively chase revenue across platforms, and bring a fashion-forward sensibility to everything we touch. Momentum is everything.
How does copyright protection work?
We manage your rights across all platforms — monitoring for unauthorized use, ensuring proper licensing, and acting on infringements. Your music stays protected and keeps generating income.
Submit
Work with us
Whether you're submitting a demo, pitching a collaboration, or reaching out for label services — we want to hear from you. If it sounds like the internet and feels like culture, it belongs here.
We review every submission. If it's a fit, we'll be in touch within two weeks.
General inquiries
info@bluma.com
info@bluma.com